Turnkey Business or Self-managed?

Turnkey Business Model

There has been a lot of products offering turnkey business nowadays. Turnkey business otherwise known as business-in-a-box is basically about buying a ready-made business with minimum setup effort from the buyer side as all the back-end processes are handled by the seller or the service provider.

Of course the level of services are different from service provider to service provider. For example, some service providers offer a list building service but leave the follow-up part handled by the client or vice versa. This business model is apparently very popular as we seeing a lot of competition among the service providers to entice prospective clients to buy their services.

Membership-based Service

Talking about services by the way, most of these service providers are charging their product based on a monthly membership fee - another business model which is slowly gaining popularity in the Internet marketing scene. The main reason to this, in my opinion, is due to intellectual property impingement which is rampant in the virtual world. PDF format reports were used to be very popular but the problem was it could be available for download from file sharing sites like rapidshare or other torrent sites almost immediately after it is released. This of course burns a huge hole in the author's pocket and one way to circumnavigate this is by providing a membership-based service - before one is granted access to use any of the tools provided, one has to login into the service provider's server for authentication and thus blocking out those who hope for a free ride.

Blind Outsourcing?

But the question here is how much should you put your trust into these companies to run your business? It is not entirely wrong to say that it is akin to outsourcing your entire business to a total stranger. This is especially true if your main source of income is from such businesses. No matter you like it or not, there is always a risk that these companies will be gone after a few months or years. If that happens, there is no action you can take against those companies as they are no written agreement which is legally binding when you engage in their services. At least that is the typical case.

Conclusion

Even though turnkey business is good and it can be a shortcut to success for some, it is always a good practice to do the following prior to committing yourself to any of these so-called turnkey business provider:

1. Find out the past record of the company or individual. Find out what people are saying about the person or company. Stay away even if you have the slightest doubt.
2. Always be prepared for the rainy days. Diversify your business. Do not depend only on a single company. This is to ensure that the risks are distributed equally.



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